Food safety, as well as its correct and complete labelling, are an important aspect in leading a quality and healthy life. This paper deals with the consumer protection in terms of putting the food on the market that is not fulfilling the required health standards, and with the obligations of subjects in the food business when it comes to labelling or providing information about the food. The first part of the paper is devoted to the development of consumer protection in the Republic of Croatia and the legal framework in the field of food safety and labelling. The next part of the paper deals in detail with the issue of food safety through the concept of "Farm to Fork Strategy", and the third part analyses the consumer protection in terms of labelling and information about food. With regard to the consumer protection related to the food safety and labelling, the last part of the paper studies the area of unfair commercial practices. Here, the attention is given to the products of dual quality, which can greatly affect the consumption of safe food. The paper also presents the results of the Eurobarometer survey on the food safety from 2022 in order to see the views of EU citizens on this issue.